SEO Level 2

Trello Checklist for Keyword Research & Optimization

✅ List 1: Keyword Research Preparation

📌 Checklist:
•Define business goals and target audience
•Identify core topics and themes related to your niche
•Research competitor keywords (using SEMrush, Ahrefs, Ubersuggest)
•Collect existing website data from Google Search Console & Google Analytics


✅ List 2: Keyword Discovery Process

📌 Checklist:
•Use Google Keyword Planner to generate keyword ideas
•Identify high-volume, low-competition keywords
•Find long-tail keywords for more targeted traffic
•Analyze keyword intent (informational, navigational, transactional)
•Look for question-based keywords (People Also Ask, AnswerThePublic)
•Identify seasonal and trending keywords


✅ List 3: Keyword Organization & Prioritization

📌 Checklist:
•Categorize keywords by intent (awareness, consideration, conversion)
•Map keywords to specific web pages and blog topics
•Identify “quick win” keywords (rankable with minimal effort)
•Group similar keywords for content clusters


✅ List 4: On-Page SEO Keyword Implementation

📌 Checklist:
•Optimize page titles and meta descriptions with keywords
•Use primary keywords in H1 and H2 tags
•Add keywords naturally in the first 100 words of content
•Optimize image alt text with relevant keywords
•Link internally using keyword-rich anchor text

✅ List 5: Content Optimization & Blogging

📌 Checklist:
•Write blog posts targeting high-value keywords
•Optimize for featured snippets and FAQ sections
•Add semantic keywords (LSI) for better relevance
•Update old blog posts with new keyword insights


✅ List 6: Off-Page SEO & Keyword Distribution

📌 Checklist:
•Use keywords in social media post descriptions
•Optimize YouTube video titles & descriptions with keywords
•Implement keywords in backlink anchor texts
•Distribute keywords through guest blogging & PR outreach


✅ List 7: Tracking & Continuous Improvement

📌 Checklist:
•Track keyword rankings using Google Search Console
•Monitor organic traffic and bounce rates
•Adjust keyword strategy based on performance data
•Repeat keyword research every 3-6 months

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This checklist ensures a structured approach to finding, optimizing, and tracking keywords for SEO success.