SEO Analytics

Trello Checklist for SEO & Analytics Implementation

Create a Trello Board titled: SEO & Analytics Strategy

⸻

⿡ List: Pre-Implementation Checklist

Tasks:
✅ Define SEO goals (organic traffic, lead generation, ranking improvement, etc.)
✅ Identify target audience & keywords
✅ Choose analytics & tracking tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.)
✅ Set up Google Tag Manager for simplified tracking
✅ Backup website before major SEO changes

⸻

⿢ List: Technical SEO Setup

Tasks:
✅ Install & configure an SEO plugin (Rank Math, Yoast SEO, or All in One SEO)
✅ Optimize robots.txt & XML sitemaps
✅ Set up canonical URLs to prevent duplicate content issues
✅ Ensure mobile-friendliness (Google Mobile-Friendly Test)
✅ Improve website speed (Google PageSpeed Insights, GTmetrix)
✅ Enable HTTPS (SSL certificate installed)
✅ Set up breadcrumb navigation for better indexing
✅ Implement schema markup for rich results (via Rank Math or Schema.org)
✅ Optimize crawl budget by managing noindex & disallowed pages

⸻

⿣ List: Keyword Research & On-Page SEO

Tasks:
✅ Conduct keyword research (SEMrush, Ahrefs, Ubersuggest, Google Keyword Planner)
✅ Optimize title tags & meta descriptions for every page
✅ Use H1, H2, H3 structure properly for content hierarchy
✅ Add internal links for improved navigation & SEO ranking
✅ Optimize URLs (short, descriptive, keyword-rich)
✅ Improve image SEO (compress images, add alt text, use WebP format)
✅ Write SEO-friendly, engaging, and long-form content (1,000+ words)
✅ Use LSI (Latent Semantic Indexing) keywords naturally
✅ Update & repurpose old content for freshness

⸻

⿤ List: Off-Page SEO & Link Building

Tasks:
✅ Conduct competitor backlink analysis (Ahrefs, SEMrush)
✅ Build high-quality backlinks through guest posting & outreach
✅ Get featured in industry directories & high-authority sites
✅ Engage in content syndication & partnerships
✅ Leverage HARO (Help a Reporter Out) for media mentions
✅ Monitor & disavow toxic backlinks (Google Search Console)

⸻

⿥ List: Local SEO Optimization

Tasks:
✅ Claim & optimize Google Business Profile
✅ Ensure consistent NAP (Name, Address, Phone) across directories
✅ List business in relevant local directories (Yelp, Bing Places, etc.)
✅ Encourage & respond to customer reviews on Google & Yelp
✅ Optimize for local keywords (e.g., “best digital publisher in [city]”)
✅ Use location-based schema markup

⸻

⿦ List: Content Marketing & SEO Strategy

Tasks:
✅ Develop a content calendar (pillar & cluster content strategy)
✅ Publish blog posts regularly (targeting primary & secondary keywords)
✅ Repurpose content into different formats (videos, infographics, slides)
✅ Optimize video content (YouTube SEO: keywords, tags, closed captions)
✅ Use social media to boost content reach & engagement
✅ Track top-performing content & update periodically

⸻

⿧ List: Analytics & Performance Tracking

Tasks:
✅ Set up Google Analytics (GA4) & configure goals
✅ Link Google Search Console with Google Analytics
✅ Track organic traffic & conversion rates
✅ Set up event tracking (form submissions, downloads, clicks)
✅ Analyze bounce rate, dwell time, & exit pages
✅ Monitor keyword rankings (SEMrush, Ahrefs, Google Search Console)
✅ Generate monthly SEO reports for performance evaluation

⸻

⿨ List: Ongoing SEO Maintenance & Optimization

Tasks:
✅ Audit website SEO every 3–6 months
✅ Update & optimize content based on performance data
✅ Remove or redirect broken links (404 errors)
✅ Monitor & fix crawl errors in Google Search Console
✅ Adjust keyword strategy based on search trends

⸻

This Trello board ensures SEO & analytics implementation is systematic and trackable.