SEO Level 1

Trello Checklist for Implementing Findability by Heather Lutze

Board Name: Findability Implementation Plan

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✅ List 1: Pre-Implementation Setup

📌 Checklist:
•Read and understand Findability principles
•Audit current online presence (website, social media, search rankings)
•Define core brand message and unique selling points (USPs)
•Identify primary and secondary target audiences
•Gather analytics data from Google Analytics, Search Console, and social insights

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✅ List 2: Keyword Research & SEO Strategy

📌 Checklist:
•Identify high-intent keywords using Google Keyword Planner, Ubersuggest, or SEMrush
•Analyze competitors’ keyword strategies
•Map keywords to specific website pages and blog posts
•Optimize website metadata (titles, descriptions, alt text)
•Implement keyword-rich content in blogs, landing pages, and FAQs

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✅ List 3: Website Optimization for Findability

📌 Checklist:
•Ensure website is mobile-friendly and responsive
•Improve page speed (compress images, enable caching, optimize scripts)
•Set up schema markup for rich search results
•Implement clear navigation and internal linking structure
•Add clear CTAs (calls-to-action) for conversions

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✅ List 4: Content Marketing & Blogging

📌 Checklist:
•Create an editorial calendar for consistent content publishing
•Write blog posts around high-search-volume topics
•Optimize content for voice search and long-tail keywords
•Use storytelling and case studies to increase engagement
•Add videos and infographics to enhance content

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✅ List 5: Social Media & Findability

📌 Checklist:
•Optimize social media profiles with keywords and branding
•Develop a posting schedule for LinkedIn, Facebook, Instagram, and YouTube
•Engage with followers through comments and shares
•Use relevant hashtags to increase reach
•Run targeted paid ads for brand awareness and lead generation

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✅ List 6: Local SEO & Google My Business Optimization

📌 Checklist:
•Claim and optimize Google My Business profile
•Ensure NAP (Name, Address, Phone) consistency across directories
•Encourage and respond to customer reviews
•Upload high-quality images and videos to Google My Business
•Post weekly updates on GMB to improve engagement

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✅ List 7: Paid Advertising & Remarketing

📌 Checklist:
•Set up Google Ads campaigns targeting high-intent keywords
•Use Facebook & Instagram retargeting for visitors who didn’t convert
•Optimize ad copy and landing pages for conversions
•A/B test ad creatives and targeting strategies
•Monitor ad performance and adjust bids accordingly

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✅ List 8: Analytics, Tracking & Continuous Improvement

📌 Checklist:
•Set up Google Search Console for search performance tracking
•Monitor keyword rankings monthly
•Track website traffic sources and conversion rates
•Analyze heatmaps to understand user behavior (Hotjar, Crazy Egg)
•Adjust SEO and content strategies based on performance insights

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This checklist ensures a comprehensive implementation of Findability by Heather Lutze.